Article Submission
By Dean McNamara
What is article submission?
Article submission is the act of submitting your prize content to online article directories and websites. It is also called article syndication.
Why do article submission?
The reasons for article syndication are to get your message in front of as many people as possible and to create as many links back to your website as possible. Is the cheapest form of small business marketing.
When submitting your content to many websites and directories you are creating a trail for people to follow back to your website. Because of they way that search engines are evolving it is important to spread your net as wide as possible. No two searchers will get the same set of websites showing up for identical searches as Google looks to tweak its algorithm to tailor results for individuals. So the more websites that you syndicate your articles to the more likely you will be to have at least one show up.
Once people have found and read your article they should be given a call to action in your article resource box that tells them how to take the next step, which normally would be to click a link through to your home website. It is important to be very clear with people so that they know what the next step is if you want to get a good response.
The other benefit of having many articles with links pointing back to your website is that the search engines will count them as votes of authority. Each link (or backlink as they are known) is calculated into the search engine algorithm when they are decided which page to rank first in the returned results. The higher up the search results your website appears will directly relate to the number of searchers who will visit it.
Article submission the smart way
Article submission can be a slow and laborious process. One of the biggest problems is finding article directories and websites that will publish your article. There are many article directories on the internet that are closing down and many others that do not publish your submitted articles for months (if at all).
While some people will use free article submission sites they invest a lot of time in a process that may not deliver results. They run the risk of having articles rejected or remaining unpublished, and the directory may close down. Other people choose to use paid article submission services. Although paid article submission services save you time, you will need to evaluate the quality of the sites that they submit to. Some services only use low quality article directories.
Article productions is an article directory and a syndication site in one. Once you publish an article it is automatically syndicated to a network of websites that will publish your content and raise the profile of the original article. Not only does this save you a lot of time, it gives you guaranteed results because all of these sites will publish your content, and they will not close down in the foreseeable future.
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